Article Marketing Strategies – How to Get Your Desired Results Part 2

Below are other equally important and equally effective methods to use in your article marketing campaign to ensure that you’ll attract more traffic for your website.

1. Know the best topics to discuss. What are the best topics for your articles? Based on experience, the best things to discuss are the problems or goals of your target audience that can be resolved or realized by using the products or services that you sell. For example, if you’re selling signature pants, you can write an article that offer tips on how your prospects can find the best pair of pants that will fit and compliment their body type. Discussing this type of topic will not only allow you to attract those people who might get interested on what you offer but will also allow you to showcase your in-depth knowledge in your niche.

2. Know how to excite your readers through your titles. You need to give it your best shot when writing the headlines for your articles. You see, if you fail to attract your target audience in this part, your articles will surely be ignored. Make them feel excited by telling them what benefits they can expect to get from your articles or give them something to make them want for more. Make it a habit to use only powerful words on your headlines and ensure that your readers will find your titles irresistible.

3. Offer in-depth information. One of the reasons why you’re doing article marketing is because you would want to be known as someone who’s an expert in your chosen field. This is the key to win the trust and respect of your readers. This will happen if you ensure that your articles speak volumes about your in-depth knowledge. Offer these people with solid information, guides, and expert advice that they will not normally find on other articles.

4. Write more articles. Speed up the process of getting your desired results from your article marketing campaign by multiplying the number of articles that you write and distribute everyday. You’ll surely get ahead of the pack if you produce 5-10 articles on a daily basis. You can make this happen by keeping your articles short and by focusing on those topics that you can write without doing time-consuming extensive research.

5. Get your articles published everywhere. Make your articles easier to find online by publishing them on all reputable article marketing sites and relevant blogs. Each time you do so, you’ll build additional quality inbound links for your site. Then, promote them on forums. Just leave a snippet of your articles and a link that will take your readers either to your website or to your EzineArticles’ author page. You can also promote them on Facebook and Twitter especially if you have lots of “friends” or followers who are more likely to want to do business with you in the future.

Stop Picking Up Dimes! It’s Killing Your Fitness Results

I am tired of seeing people drop a dime, bend over to pick it up, while doing so, a hundred falls straight out of their back pocket.

Obviously, the dime is not important in and of itself; but in this example, it has a cost of $99.90. I use this metaphor often in the description of people who are continually focusing on the wrong things. You have $100 in your pocket, take care of it. Best case, you invest it and it grows; worst case, you at least put it in the bank and keep it safe. And you sure as heck don’t walk around haphazardly with it hanging out of your trousers. What do I mean by this? Well the premise is simple; sticking with the execution is not.

You have fitness goals, remember the ones you made in earnest shortly after the leftover turkey was gone from the fridge and a new calendar came in the mail from your favourite real estate agent? Yah those ones. I am hoping you haven’t been walking around the gym picking up dimes….

Owning a fitness business and being a fitness coach I have spent many hours in the gym. I see all types, it’s in part, what makes my job so cool. Now I realize that in a facility many people are coming in for different reasons. All that being considered, we still want our time to be invested well and to see a result. Sound familiar, yeah the amazing financial advice I just gave relates to your fitness goals. It’s time to wise up, your time, just like your investments, are valuable. Are you picking up dimes?

Q: What are dimes? nope.

A: Anything that takes your concentration off of your fitness goal. Remember you were headed to the bank with that $100. Don’t get sidetracked.

Fitness information is so abound right now that new terms are even being coined for the condition such as ‘Exercise ADD’ or ‘Program Hopping’ or even ‘Muscle Confusion’ These situations arise out of an overload of potential options. We field questions very regularly that usually begin with ‘Hey, what do you think about…..”. Generally this is a question about a new program that has arisen on the interwebz or in a popular rag on how to shed 13 lbs in 13 hours or add 4 inches to your biceps in 4 days. What this inevitably leads to is a person bouncing from exercise to exercise, program to program picking and choosing movements and equipment that they like and doing it without any respect given to a long term individualized goal or plan. You are coming to the gym for a result; lose 10 lbs before the summer solstice, gain 5 lbs of lean mass to make the team or even to fit you ‘skinny’ jeans. This pick and choose attitude is simply an ineffective and inefficient way to get there. Trial and error is not even a good way to describe this mentality; the reason is trial and error implies that once an erroneous or ineffective way is discovered it is discarded. Yet in this bounce around method there is no way to know what is effective or not and poor, potentially useless things are repeated; talk about a waste of time.

Let’s use a different illustration to wrap our minds around this. Mice. Small, annoying, kind of gross but basically harmless little rodents. We don’t want them around and there any number of solutions to get rid of them. Deterrents (mothballs), traps (sticky or WHAM!), poison, a cat, and last resort – exterminator. We go through a trial and error process in their eradication. Deterrents don’t work….move on. Sticky traps don’t work; fine, move to a cat. Lazy cat doesn’t produce. Finally after 4-5 trial and errors, in come the big guns and the exterminator does the job right.

My point here is that trial and error for things that are not your body are fine and really the effect is generally superficial, only costing time. But seriously, when you are dealing with the only body you have been given for this life, why on earth would you resort to blind trial and error from sources that are extremely questionable at best. You hire the pros for the measly mice, a professional fixes the leak in your roof, he fills your prescription at the pharmacy etc, you get the picture. These people are not guessing. They know what works the most efficiently and they get it done. I think I am starting to show some clarity here as this stab in the dark mentality when it comes to body composition changes needs to stop.

My point through all of this is do not keep stabbing in the dark by jumping around from program to program, (picking up dimes) fad to fad hoping something sticks. If you do a DIY on your roof and it leaks again, you can’t complain, you did it yourself! Having a hard time catching the mouse? Hire a pro.

A client recently asked one of the “Hey what do you think about this program” type questions and my response before giving my opinion was simple. Did that advice come from someone who is qualified and relies on the result to feed his/her family? If not, re-think the source. This isn’t how to get a few more horsepower out of your car or tree pruning tips, this you body, take it seriously. Your body is worth too much. At Coastal Fitness we know what works. Your program is laid out in a fashion that has a long term goal orientated purpose, each workout builds off the last, you will be excited by the results! Stop picking up dimes!